EasyProperties lists prime Rosebank development Saxon Square

EasyProperties CEO Rupert Finnemore speaking at the Saxon Square groundbreaking ceremony
EasyProperties CEO Rupert Finnemore speaking at the Saxon Square groundbreaking ceremony

Stand-out new Rosebank development Saxon Square has been listed by EasyProperties, with property investors jumping on board to invest. The company, which gives investors the opportunity to buy shares in quality multi-unit property investment opportunities, secured a number of units in Saxon Square for its investment portfolio which it launched on 13 June 2022. Investors who would like to invest in Rosebank, one of Johannesburg’s fastest-growing and most desirable neighbourhoods, can now own a portion of this exclusive property. The listing for the portfolio closes on 14 July 2022.

The IPO has been open for a little over a week and is already almost 30% subscribed, with over 927 investors taking the opportunity, says EasyProperties CEO Rupert Finnemore.   “With projected net rental yields of 8.6% and an IRR of 10.7% – a combination of capital growth and yield – Saxon Square presents an excellent opportunity for investors,” says Finnemore. “We expect to quickly reach our funding target.”

Finnemore says that while lack of access to quality property investment opportunities and funding remains a significant deterrent to property investing, IPOs like Saxon Square truly democratize access to property investment.  “The average investment size we’re seeing is R1 000, with the largest investment so far at a little over R85 000.  The majority of investors (42%) are in their twenties, with 30% in their thirties. We even have 22 investors under the age of 15, learning about property investment at a young age.”

The team at EasyProperties, which since 2020 has built a stellar track record when it comes to property IPOs, considers various factors when selecting a property to list. These include the price and quality of the property, access to amenities, the desirability and security of the location, the potential for capital growth, as well as rentability and rental demand.  Saxon Square more than fulfilled these criteria, according to Finnemore.

“The amount of market research carried out by the Saxon Square team into the viability of this property development was incredibly comprehensive,” says Finnemore.  “We are constantly on the lookout for excellent investment opportunities and were attracted to the Saxon Square opportunity for a number of reasons, not least of which are the awesome lifestyle amenities, the excellent location, the entry price point and the stylish design.”

Finnemore highlights that over the past 9 years, residential sectional title homeowners in Rosebank have experienced average capital growth in excess of 12% per year. “Rosebank embraces the excitement of the fast-paced city life, while preserving the attraction of a peaceful suburb.  Rosebank is now seen as a business hub, with over 200 000m2 of commercial property developed and occupied in the last four years. It offers all the required amenities for individuals in the area, such as the convenience of major retailers, modern hotels, restaurants, office space, art galleries and direct access to the Gautrain. The Rosebank residential property market has seen the benefit of this increased demand for the suburb and we expect that Rosebank will continue to be in high demand.”

Saxon Square further offers modern facilities which include a 24 hour concierge, rooftop co-working station, residents café, yoga lawn, courtyard garden, sun deck, rooftop swimming pool and braai area. “Saxon Square’s features and prime location will no doubt attract an array of investors and visitors, which we expect will translate into solid capital growth as well as high demand for rentals.”

“The selection of Saxon Square by EasyProperties is more evidence that the property offers a strong investment proposition and provides more options for investors,” says Tim White, CEO of project and development managers Profica. “Whether investors opt to purchase their own units to live in or let out, or own a portion of Saxon Square through the EasyProperties IPO, we believe that the development will offer excellent returns.”

To participate in the EasyProperties Saxon Square IPO, visit https://platform.easyproperties.co.za/properties/property/26

To buy property in Saxon Square, contact sales@saxonsquare.co.za


Tamaryn Brown
Connect Media
084 351 0560 / tamaryn@connectmedia.co.za